# Sunnyside

> Sunnyside helps sales and support teams perform better before, during, and after every customer conversation with AI-powered prep, live call guidance, and automatic CRM follow-up.

Before the call: a meeting prep built from calendar, email, past calls and CRM notes. It shows who is in the buying group, what they said, and an agenda of what to cover.
During the call: a desktop app listens on your own machine and never joins the meeting. It shows a short line on what to cover, drawn from your own docs, notes and earlier calls.
After the call: meeting notes, decisions and owners, a follow-up draft, and open items across every call with the buyer.

## Features

- [Find](https://www.trysunnyside.com/product/find): Sunnyside reads your inbox and CRM, flags the real buyers, and maps who decides, who blocks and who can introduce you.
- [Prepare](https://www.trysunnyside.com/product/prepare): Sunnyside writes the one-pager for this buyer, preps the meeting from every call and email, and runs a roleplay with an AI buyer built from the deal.
- [Meet](https://www.trysunnyside.com/product/meet): Sunnyside listens on your laptop, puts the sourced answer on screen mid-call, and sends the outcome to Slack and your CRM when you hang up.
- [Close](https://www.trysunnyside.com/product/close): Sunnyside keeps the mutual plan moving, chases what is stuck, and shows what really moved the win chance.

## Solutions

- [Sales leaders & CROs](https://www.trysunnyside.com/solutions/sales-leaders): Sunnyside reads every call and email across the team, finds what your best reps do differently, and puts it in everyone’s prep.
- [Sales teams](https://www.trysunnyside.com/solutions/sales-teams): The revenue platform that captures every conversation, runs every deal from first email to close, and puts what wins behind every rep.
- [Founders](https://www.trysunnyside.com/solutions/founders): You are the whole sales team. Sunnyside answers with you on the call, then writes the follow-up and updates your CRM.
- [AEs](https://www.trysunnyside.com/solutions/aes): Sunnyside briefs you before every call, answers with you during it, and tells you which deal is slipping and why.
- [Technical sales](https://www.trysunnyside.com/solutions/technical-sales): Sunnyside reads your docs, runbooks and past calls, puts the precise answer on screen mid-call, and shows which questions keep coming back.

## Industries

- [Cybersecurity](https://www.trysunnyside.com/industries/cybersecurity): Sunnyside finds the buyers, prepares every stakeholder from the CISO to procurement, answers the hard questions on the call, and keeps the review moving to signature.
- [Scientific software](https://www.trysunnyside.com/industries/scientific-software): Sunnyside finds the labs ready to buy, prepares a brief for every scientist and budget holder, answers method and data questions with their source, and keeps procurement moving.
- [AI](https://www.trysunnyside.com/industries/ai): Sunnyside finds teams ready to buy, prepares proof for every evaluator, answers model and data questions with your real numbers, and runs the pilot to signature.
- [Finance](https://www.trysunnyside.com/industries/finance): Sunnyside finds the clients worth a call, prepares every review with their full history, gives you the right prompt in the meeting, and keeps notes and follow-ups on record.

## Site

- [Home](https://www.trysunnyside.com/)
- [Pricing](https://www.trysunnyside.com/pricing): Plans and current prices.
- [Download](https://www.trysunnyside.com/download): The Sunnyside desktop app.
- [Case studies](https://www.trysunnyside.com/case-studies)
- [Product updates](https://www.trysunnyside.com/updates)
- [Free sales tools](https://www.trysunnyside.com/tools)
- [Contact](https://www.trysunnyside.com/contact)
- [Security and trust](https://trust.trysunnyside.com/)
- [Privacy policy](https://www.trysunnyside.com/privacy)
- [Terms of service](https://www.trysunnyside.com/terms)

## Knowledge base

- [How Sunnyside Scores Your Calls](https://www.trysunnyside.com/knowledge/how-sunnyside-scores-your-calls): Where the Sunnyside call score comes from: four weighted pillars, evidence-backed claims, and a deterministic formula — explained in full.
- [The MEDDIC Framework, Explained](https://www.trysunnyside.com/knowledge/meddic-framework): What MEDDIC is, what each of the six letters means with example questions, how it differs from MEDDPICC and SPIN, and when to use it.
- [The SPIN Framework, Explained](https://www.trysunnyside.com/knowledge/spin-framework): What SPIN selling is, the four question types with examples, why the order matters, and how Sunnyside scores discovery calls against it.

## Optional

- [The Security Question That Made Me Pray: How to Handle It on a Sales Call](https://www.trysunnyside.com/blog/posts/security-questions-sales-call): A security question on a sales call often means IT just joined the deal. What to say, what never to guess on, and how a sales call assistant helps.
- [Your AE Doesn't Need to Become an SE. They Need an AI Sales Copilot.](https://www.trysunnyside.com/blog/posts/ai-sales-copilot-for-account-executives): SE ratios keep stretching from 1:1 to 4:1. How an AI sales copilot helps AEs handle first-level technical questions without missing buyer intent.
- [Great Call, Then Ghosted: Why Sales Follow-Ups Kill Deal Momentum](https://www.trysunnyside.com/blog/posts/sales-follow-up-deal-momentum): Most deals that go quiet lose momentum in the follow-up, not the call. The 48-hour rule, and how an AI sales assistant keeps promises from slipping.
- [Three Humans, Three Bots: Should Your Sales Call Assistant Join the Meeting?](https://www.trysunnyside.com/blog/posts/sales-call-assistant-bot-vs-no-bot): Three humans, three bots, one awkward call. How meeting bots change sales conversations, and when a bot-free sales call assistant is the better choice.
- [How to Sell a Technical Product When You're Not “Technical”](https://www.trysunnyside.com/blog/posts/sell-technical-product-non-technical): You don't need an engineering degree to sell tech. The 20% to know cold, where to find the rest, and how an AI sales assistant helps on live calls.
- [Sales Coaching Is Still a Post-Mortem. A Real-Time AI Sales Assistant Changes That.](https://www.trysunnyside.com/blog/posts/real-time-ai-sales-assistant-coaching): Most sales coaching happens after the deal is lost, on calls reviewed at 2x speed. Why that fails, and how a real-time AI sales assistant helps live.
- [Gong Alternatives for Small B2B Teams: An Honest Guide From Someone Who Used It](https://www.trysunnyside.com/blog/posts/gong-alternatives-small-teams): Used Gong and Fireflies as a seller. An honest guide to Gong alternatives for small B2B teams, Gong pricing, and when an AI sales copilot fits better.
- [Don't Wait for Your Company to Buy AI: How Salespeople Can Start Using an AI Sales Assistant Today](https://www.trysunnyside.com/blog/posts/ai-sales-assistant-for-reps): You don't need a company rollout to start using AI in sales. A one-week plan to try an AI sales assistant, track results and get your manager on board.
- [The Four Moments That Break a Technical Sales Call](https://www.trysunnyside.com/blog/posts/ai-copilot-for-sales-engineers): Sales engineers can't be on every call or know every answer. The four moments that break technical calls, and where an AI copilot helps in each one.
- [What Is a Real-Time Sales Assistant? A Practical Guide for B2B Sales Teams](https://www.trysunnyside.com/blog/posts/what-is-a-real-time-sales-assistant): A real-time sales assistant helps reps during live calls, not after. How it works, how it differs from call recording and analytics, and what to look for.
- [How to Reduce the Ramp Time for New Sales Engineers Without Hiring More Trainers](https://www.trysunnyside.com/blog/posts/reduce-sales-engineer-ramp-time): New sales engineers ramp slowly because knowledge lives in people's heads. Four levers to cut ramp time, plus a better way to measure readiness.
- ["Will It Work With Our Stack?" How to Handle Integration and Architecture Objections](https://www.trysunnyside.com/blog/posts/technical-sales-objections-dont-know-answer): Integration and architecture objections are about risk and effort, not features. How to find the real constraint, show a path, and hand over to your SE.
- [Already Have Conversation Intelligence? What It Can't Do During the Call](https://www.trysunnyside.com/blog/posts/ai-sales-assistant-vs-conversation-intelligence-vs-coaching): Conversation intelligence finds patterns after the call. An AI sales assistant helps while the buyer is still waiting. How they differ and how they work together.
- [Your Sales Engineer Can't Be on Every Call. Here's What an AI Sales Engineer Can Cover.](https://www.trysunnyside.com/blog/posts/ai-sales-engineer): An AI sales engineer answers repeat technical questions on live calls so your SE can focus on the hard work. What it covers, what it shouldn't, and why.
- [AI Roleplay vs Live Sales Coaching: How a Sales Leader Should Choose](https://www.trysunnyside.com/blog/posts/ai-sales-coaching-roleplay-vs-live): Roleplay, live help or post-call review? A former LinkedIn sales leader on matching AI sales coaching to the mistakes your reps actually make on calls.
- [When IT and Finance Join the Call: A Rep's Guide to the Hard Questions](https://www.trysunnyside.com/blog/posts/security-pricing-questions-sales-calls): A buyer asks about SOC 2 or volume pricing and you're not sure. A sales leader's guide to what to answer live, what to send later, and what to hand over.
- [Sales Coaching Shouldn't Be a Post-Mortem](https://www.trysunnyside.com/blog/posts/real-time-sales-coaching): After 80+ conversations with sales and enablement leaders, one pattern keeps repeating: coaching happens after the deal is already lost. Why the best moment to coach a rep is while they're still on the call.
- [The Readiness Gap: Why Your Training Seems to Work in Theory but Fails on Real Calls](https://www.trysunnyside.com/blog/posts/the-readiness-gap-training-vs-practice): Your reps ace training, then freeze on real calls. Here's the research on why — and what closing the readiness gap actually takes.
- [5 Signs Your Sales Reps Aren't Ready for Live Customer Calls (And What to Do About It)](https://www.trysunnyside.com/blog/posts/signs-sales-reps-not-ready-for-live-calls): They passed the certification but freeze on real calls. Training builds knowledge; readiness is knowing what to do under pressure. Five signs your reps aren't ready — and the practice that fixes each one.
- [How to Handle Sales Objections: A Field Guide for Reps](https://www.trysunnyside.com/blog/posts/how-to-handle-sales-objections): A repeatable pattern for handling the four objections every rep hears — not interested, send me an email, too expensive, and we already use someone.
- [Passive Listening in Sales: Why It Quietly Kills Deals](https://www.trysunnyside.com/blog/posts/passive-listening-in-sales): Passive listening feels polite — and it quietly costs you deals. How to spot it in your team's calls, and five drills that fix it.
- [AI Sales Roleplay: The Complete Guide for Sales Leaders (2026)](https://www.trysunnyside.com/blog/posts/ai-sales-roleplay): Everything a sales leader needs to evaluate AI sales roleplay tools: what they do, how to pick one, and the failure modes that make most rollouts stall by week 2.
- [Sunnyside – A Better Way to Learn, Run, and Scale Sales](https://www.trysunnyside.com/blog/posts/introducing-sunnyside): We're building the future of sales training with AI-powered coaches that help your team practice, improve, and close more deals.